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brand marketing

  • 1 brand management

    Mktg
    the marketing of one or more proprietary products. Brand managers (see product management) have responsibility for the promotion and marketing of one or more commercial brands. This includes setting targets, advertising, and retailing, and coordinating all related activities to achieve those targets. In the case of multiple brand management, consideration needs be given to questions relating to the treatment of the brands as equal or as having some differentiating value. This may affect the amount of resources committed to each brand.

    The ultimate business dictionary > brand management

  • 2 brand image

    Mktg
    the perception that consumers have of a brand. Brand image is usually carefully developed by the brand owner through marketing campaigns or product positioning. Occasionally, the image of a brand may develop spontaneously through customer responses to a product. The image of a brand can be seriously tarnished through inappropriate advertising or association with somebody or something that has fallen from public favor.

    The ultimate business dictionary > brand image

  • 3 marketing management

    Mktg
    one of the main management disciplines, encompassing all the strategic planning, operations, activities, and processes involved in achieving organizational objectives by delivering value to customers. Marketing management focuses on satisfying customer requirements by identifying needs and wants, and developing products and services to meet them. In seeking to satisfy customer requirements, marketing goals to build long-term relationships with customers and with other interested parties and to provide value to them. This begins with market research, which analyzes needs and wants in society, and continues with attracting customers and the cultivation of mutually beneficial exchange processes with them. Tools used in this process are diverse and include market segmentation, brand management, PR, logistics, direct response marketing, sales promotion, and advertising.

    The ultimate business dictionary > marketing management

  • 4 marketing mix

    Mktg
    the variety of integrated decisions made by a marketing manager to ensure successful marketing. These decisions are made in four key areas known as the 4 Ps of marketing —product, price, place, and promotion—and cover issues such as the type of product to be marketed, brand name, pricing, advertising, publicity, geographic coverage, retailing, and distribution.

    The ultimate business dictionary > marketing mix

  • 5 Brand-Park

    m
    [Marketing-Jargon]
    brand park

    Deutsch-Englisches Wörterbuch > Brand-Park

  • 6 brand wagon

    Mktg
    the trend toward using branding in marketing concepts and techniques (slang)

    The ultimate business dictionary > brand wagon

  • 7 global brand

    Mktg
    the brand name of a product that has worldwide recognition. A global brand has the advantage of economies of scale in terms of production, recognition, and packaging. While the product or brand itself remains the same, the marketing must take into account the local market conditions and the resulting marketing campaign must be tailored accordingly. Care must also be taken to ensure that there is nothing offensive in terms of the name or packaging in the various cultures and languages. A problem with global branding is that if problems are experienced in one country, there could be worldwide repercussions for the brand.

    The ultimate business dictionary > global brand

  • 8 Markenmarketing

    Markenmarketing n V&M brand marketing
    * * *
    n <V&M> brand marketing

    Business german-english dictionary > Markenmarketing

  • 9 маркетинг марочных товаров

    Advertising: brand marketing

    Универсальный русско-английский словарь > маркетинг марочных товаров

  • 10 департамент по защите бренда

    1. brand protection department

     

    департамент по защите бренда
    Основная задача данного департамента заключается в обеспечении защиты интеллектуальной собственности и иных прав ОКОИ, НОК страны-организатора Игр, МОК, и маркетинговых партнеров Игр в соответствии с положениями Контракта о городе-организаторе, Олимпийской хартии и соглашений ОКОИ с НОК страны-организатора Игр и маркетинговыми партнерами.
    [Департамент лингвистических услуг Оргкомитета «Сочи 2014». Глоссарий терминов]

    EN

    brand protection department
    Primary purpose of this department is to ensure the protection of the intellectual property assets and rights of the OCOG, the host NOC, the IOC, and the Games marketing partners as required by the Host City Contract, the Olympic Charter, and the OCOG's agreements and contracts with host NOC and marketing partners.
    [Департамент лингвистических услуг Оргкомитета «Сочи 2014». Глоссарий терминов]

    Тематики

    EN

    Русско-английский словарь нормативно-технической терминологии > департамент по защите бренда

  • 11 программа защиты бренда

    1. brand protection program

     

    программа защиты бренда
    Реализуемая ОКОИ программа, к основным задачам которой относятся защита основополагающих принципов Олимпийских игр; укрепление уникального облика Олимпийских игр; защита интеллектуальных активов от неправомерного использования и посягательств; предотвращение распространения и сбыта поддельных товаров; противодействие теневому маркетингу путем защиты исключительных прав маркетинговых партнеров и т.д.
    [Департамент лингвистических услуг Оргкомитета «Сочи 2014». Глоссарий терминов]

    EN

    brand protection program
    Program within an OCOG which key objectives include preserving the integrity of the Olympic Games; enhancing the unique visual presentation of the Olympic Games; protecting intellectual property assets against misuse and infringement; preventing the distribution and sale of counterfeit merchandise; combating ambush marketing by protecting Marketing Partners' exclusivity and so on.
    [Департамент лингвистических услуг Оргкомитета «Сочи 2014». Глоссарий терминов]

    Тематики

    EN

    Русско-английский словарь нормативно-технической терминологии > программа защиты бренда

  • 12 функция «Защита интеллектуальной собственности»

    1. Brand Protection FA (BRP FA)

     

    функция «Защита интеллектуальной собственности»
    Функциональное направление, ответственное за защиту Олимпийской и Паралимпийской символики (включая предотвращение теневого маркетинга и продаж контрафактной продукции), а также защиту прав маркетинговых партнеров Игр 2014 года.
    [Департамент лингвистических услуг Оргкомитета «Сочи 2014». Глоссарий терминов]

    EN

    Brand Protection FA (BRP FA)
    Function responsible for protection of Olympic and Paralympic marks (including counterfeit and ambush marketing prevention) as well as protection of the rights of Games 2014 marketing partners.
    [Департамент лингвистических услуг Оргкомитета «Сочи 2014». Глоссарий терминов]

    Тематики

    EN

    Русско-английский словарь нормативно-технической терминологии > функция «Защита интеллектуальной собственности»

  • 13 инструментарий ФНД «Защита интеллектуальной собственности»

    1. brand protection tool kit

     

    инструментарий ФНД «Защита интеллектуальной собственности»
    комплект инструментов по защите бренда
    Набор разнообразных информационных, образовательных, иллюстративных и методических материалов, обеспечивающих поддержку деятельности функции «Защита интеллектуальной собственности» и других функций Оргкомитета «Сочи 2014» по организации взаимодействия с основными аудиториями (в том числе, с клиентами и стейкхолдерами) по вопросам использования Олимпийских и Паралимпийских знаков, борьбы с контрафактной продукцией и теневым маркетингом.
    [Департамент лингвистических услуг Оргкомитета «Сочи 2014». Глоссарий терминов]

    EN

    brand protection tool kit
    Set of different informational, educational, illustrative and methodological materials supporting the operations of Sochi 2014 Organizing Committee Brand Protection function and other functions in the organization of their interaction with major audiences (including clients and stakeholders) on the Olympic and Paralympic marks use, opposition to counterfeit products and ambush marketing.
    [Департамент лингвистических услуг Оргкомитета «Сочи 2014». Глоссарий терминов]

    Тематики

    Синонимы

    EN

    Русско-английский словарь нормативно-технической терминологии > инструментарий ФНД «Защита интеллектуальной собственности»

  • 14 база данных о защите бренда

    1. brand protection database

     

    база данных о защите бренда
    В этой базе данных отражаются все выявленные факты теневого маркетинга и все действия, предпринятые ОКОИ для их пресечения.
    [Департамент лингвистических услуг Оргкомитета «Сочи 2014». Глоссарий терминов]

    EN

    brand protection database
    This database contains all ambush marketing activities, with documentation of the OCOG action taken to stop the ambush campaign.
    [Департамент лингвистических услуг Оргкомитета «Сочи 2014». Глоссарий терминов]

    Тематики

    EN

    Русско-английский словарь нормативно-технической терминологии > база данных о защите бренда

  • 15 идентификация брендов

    1. brand identification

     

    идентификация брендов
    Маркетинг-партнеры Игр, наделенные правами брендинга, осуществляют их на основе тесного консультационного взаимодействия с МОК и Оргкомитетом «Сочи-2014» с целью выполнения требований Программы «Образ Игр».
    [Департамент лингвистических услуг Оргкомитета «Сочи 2014». Глоссарий терминов]

    EN

    brand identification
    Games marketing partners with branding rights shall exercise their rights in close consultation with the IOC and Sochi 2014 in order to incorporate the Look of the Games.
    [Департамент лингвистических услуг Оргкомитета «Сочи 2014». Глоссарий терминов]

    Тематики

    EN

    Русско-английский словарь нормативно-технической терминологии > идентификация брендов

  • 16 присутствие бренда

    1. brand presence

     

    присутствие бренда
    Разрешенные рекламные и демонстрационные мероприятия, осуществляемые за счет маркетинговых партнеров с целью популяризации их коммерческой деятельности на Олимпийских объектах и прилегающей территории.
    [Департамент лингвистических услуг Оргкомитета «Сочи 2014». Глоссарий терминов]

    EN

    brand presence
    Authorized advertising and display activities funded by Marketing Partners in order to increase commercial visibility in and around the Olympic venues.
    [Департамент лингвистических услуг Оргкомитета «Сочи 2014». Глоссарий терминов]

    Тематики

    EN

    Русско-английский словарь нормативно-технической терминологии > присутствие бренда

  • 17 comercial

    adj.
    1 commercial.
    relaciones comerciales trade relations
    2 store.
    f. & m.
    sales rep (vendedor, representante).
    m.
    commercial, ad, advertisement, advert.
    * * *
    1 (del comercio) commercial
    2 (de tiendas) shopping
    1 (vendedor) seller; (hombre) salesman; (mujer) saleswoman
    \
    banco comercial commercial bank
    tratado comercial commercial treaty
    * * *
    adj.
    * * *
    1. ADJ
    1) (=de tiendas) [área, recinto] shopping antes de s
    2) (=financiero) [carta, operación] business antes de s ; [balanza, déficit, guerra, embargo] trade antes de s ; [intercambio, estrategia] commercial

    el interés comercial de la empresa — the commercial o trading interests of the company

    su novela alcanzó un gran éxito comercial — his novel was very successful commercially, his novel achieved great commercial success

    agente 1., local 2., 1)
    3) [aviación, avión, piloto] civil
    4) [cine, teatro, literatura] commercial
    2.
    SMF (=vendedor) salesperson
    * * *
    I
    a) <zona/operación/carta> business (before n)

    nuestra división comercial — our sales o marketing department; galería, centro

    b) <película/arte> commercial
    II
    1) (AmL) commercial, advert (BrE)
    2) (CS) (Educ) business school
    III
    femenino o masculino ( tienda)
    * * *
    = commercial, commercially available, entrepreneurial, fee-based, marketing, priceable, for-profit, consumer-like, business-like, business-related, market-orientated [market orientated], profit-making, profit-related, readily available, trade-oriented, profit-orientated, marketable, business, off-the-shelf, commercially operated, market-oriented [market oriented], profit-oriented, out of the box, profit-generating.
    Ex. It is these features which have led co-operative members to select these systems rather than those of the commercial software vendor.
    Ex. Computerized information-retrieval systems are also very prominent in commercially available online search systems and applications.
    Ex. It was noteworthy that nearly all SLIS were maintaining their IT materials as much, if not more, from earnings from entrepreneurial activity than out of institutional allocation.
    Ex. The imposition of fee-based services may radically curtail the breadth of resources available to library users where historically information has been offered freely.
    Ex. Business International Inc. is another US service covering economic and marketing activities in over seventy countries.
    Ex. Neither are the latter group, in the course of their professional activities, likely to feel that the treatment of information as a priceable commodity compromises a principle fundamental to their professional ethic.
    Ex. The friction in this industry between private, for-profit services and not-for-profit learned societies or government bodies is deep-seated.
    Ex. I tried to say at the very outset of my remarks that there probably has not been sufficient consumer-like and assertive leverage exerted upon our chief suppliers.
    Ex. It was generally felt that US libraries are organised on more business-like lines than those in the Netherlands.
    Ex. Twinning of libraries in different countries can bring benefits in terms of joint projects, student exchanges, and other buisness-related affairs.
    Ex. In the middle range of authorship there is, then, quite a wide band of writing stretching from the scholarly to the market-orientated = En el nivel medio de autoría existe, pues, a una gran gama de producciones escritas que van desde lo científico a lo comercial.
    Ex. Many types of budgets are not really applicable to libraries, since libraries are not primarily profit-making institutions.
    Ex. However these distinctions are not always clear cut, the public sector may pursue profit-related goals and the private sector may adopt other goals besides profit (improving work environments, quality of life).
    Ex. Librarians generally adopt the common strategy of simply using readily available sources of information.
    Ex. Trade-oriented scholarly presses also predict more titles, smaller press runs and higher prices.
    Ex. Information producers and sellers are profit-orientated.
    Ex. Central to this is the belief that information is a marketable commodity.
    Ex. A major concern of the journal will be the business, economic, legal, societal and technological relationships between information technology and information resource management.
    Ex. A standard off-the-shelf version costs 450 and fully tailored systems usually fall into the range 1,250 -- 1,450.
    Ex. There are a number of microfilming centres in the country including two commercially operated microfilming services.
    Ex. The market oriented economy is changing the role of information and business information services.
    Ex. The author points out dangers inherent in the fact that on-line data bases are privately owned and profit-oriented.
    Ex. Software vendors provide manuals for the ' out of the box' programs they sell.
    Ex. Examples of determined efforts to erase the intellectual boundaries between the profit-generating models of business and the intellectual pursuits of the academic community are considered.
    ----
    * actividad comercial = commercial activity.
    * anuncio comercial = commercial.
    * aplicación comercial = commercial application, business application.
    * aplicaciones comerciales = commercial software.
    * argumento comercial = business case.
    * asequible en establecimiento comercial = over the counter.
    * aviación comercial = commercial aviation.
    * bajo comercial = commercial premise.
    * banco comercial = business bank.
    * barrera comercial = trade barrier.
    * carta comercial = business letter.
    * casa comercial = house.
    * caso comercial = business case.
    * catálogo comercial de compra por correo = mail order catalogue.
    * centro comercial = shopping centre, shopping precinct, mall of shops, plaza.
    * comercial 7 papel comercial = commercial paper.
    * compañía comercial = business firm.
    * correspondencia comercial = business correspondence.
    * déficit comercial = trade deficit.
    * déficit de la balanza comercial = trade deficit.
    * de gran éxito comercial = high selling.
    * demanda comercial = market demand, commercial demand.
    * de modo comercial = on a commercial basis.
    * de un gran éxito comercial = best selling [bestselling/best-selling], top-selling.
    * de uso comercial = commercially-owned.
    * director comercial = chief commercial officer.
    * directorio comercial = trade directory, traders' list, traders' catalogue.
    * directorio comercial por calles = street directory.
    * distrito comercial = business district.
    * diversificación comercial = business diversification.
    * edificio comercial = commercial building.
    * editor comercial = commercial publisher.
    * editorial comercial = publishing firm, publishing press.
    * emporio comercial = emporium [emporia, -pl.].
    * empresa comercial = business firm.
    * estafa comercial = business scam.
    * estrategia comercial = business plan, market strategy.
    * éxito comercial = commercial success, financial success.
    * firma comercial = commercial firm, firm, commercial enterprise, business firm.
    * galería comercial = shopping arcade, walking arcade.
    * horario comercial = business hours.
    * industria de las exposiciones comerciales = trade show industry.
    * inglés "comercial" = pidgin English.
    * licencia comercial = trading licence.
    * mantener relaciones comerciales = do + business.
    * marca comercial = brand name, servicemark, trade name.
    * mundo comercial, el = commercial world, the.
    * nación comercial = trading nation.
    * no comercial = non-profit making, non-commercial [noncommercial].
    * novedad comercial = industry update.
    * para uso comercial = commercially-owned.
    * parque comercial = business estate.
    * poco comercial = uncommercial.
    * polígono comercial = business estate.
    * presentación comercial = technical presentation.
    * producto comercial = retail product.
    * programa informático comercial = commercial application, commercial software.
    * programas comerciales = commercial software.
    * propuesta comercial = business proposition.
    * proyecto comercial = marketing project.
    * razonamiento comercial = business case.
    * relaciones comerciales = business dealings.
    * rentabilidad comercial = business profitability.
    * representante comercial = business traveller.
    * riesgo comercial = business risk.
    * secreto comercial = competitive information.
    * sector comercial, el = profit-oriented sector, the, profit sector, the, commercial sector, the, for-profit sector, the.
    * sector no comercial, el = not-for-profit sector, the, non-profit sector, the.
    * servicio comercial = commercial service.
    * sistema comercial = market system, commercial system.
    * situado en la calle comercial = shop-front [shopfront] .
    * socio comercial = business associate.
    * software comercial = commercial software.
    * valor comercial = commercial paper.
    * vehículo comercial = commercial vehicle.
    * viajante comercial = business traveller.
    * visión comercial = business acumen.
    * vuelo comercial = commercial flight.
    * zona comercial = business district, shopping area, shopping district.
    * * *
    I
    a) <zona/operación/carta> business (before n)

    nuestra división comercial — our sales o marketing department; galería, centro

    b) <película/arte> commercial
    II
    1) (AmL) commercial, advert (BrE)
    2) (CS) (Educ) business school
    III
    femenino o masculino ( tienda)
    * * *
    = commercial, commercially available, entrepreneurial, fee-based, marketing, priceable, for-profit, consumer-like, business-like, business-related, market-orientated [market orientated], profit-making, profit-related, readily available, trade-oriented, profit-orientated, marketable, business, off-the-shelf, commercially operated, market-oriented [market oriented], profit-oriented, out of the box, profit-generating.

    Ex: It is these features which have led co-operative members to select these systems rather than those of the commercial software vendor.

    Ex: Computerized information-retrieval systems are also very prominent in commercially available online search systems and applications.
    Ex: It was noteworthy that nearly all SLIS were maintaining their IT materials as much, if not more, from earnings from entrepreneurial activity than out of institutional allocation.
    Ex: The imposition of fee-based services may radically curtail the breadth of resources available to library users where historically information has been offered freely.
    Ex: Business International Inc. is another US service covering economic and marketing activities in over seventy countries.
    Ex: Neither are the latter group, in the course of their professional activities, likely to feel that the treatment of information as a priceable commodity compromises a principle fundamental to their professional ethic.
    Ex: The friction in this industry between private, for-profit services and not-for-profit learned societies or government bodies is deep-seated.
    Ex: I tried to say at the very outset of my remarks that there probably has not been sufficient consumer-like and assertive leverage exerted upon our chief suppliers.
    Ex: It was generally felt that US libraries are organised on more business-like lines than those in the Netherlands.
    Ex: Twinning of libraries in different countries can bring benefits in terms of joint projects, student exchanges, and other buisness-related affairs.
    Ex: In the middle range of authorship there is, then, quite a wide band of writing stretching from the scholarly to the market-orientated = En el nivel medio de autoría existe, pues, a una gran gama de producciones escritas que van desde lo científico a lo comercial.
    Ex: Many types of budgets are not really applicable to libraries, since libraries are not primarily profit-making institutions.
    Ex: However these distinctions are not always clear cut, the public sector may pursue profit-related goals and the private sector may adopt other goals besides profit (improving work environments, quality of life).
    Ex: Librarians generally adopt the common strategy of simply using readily available sources of information.
    Ex: Trade-oriented scholarly presses also predict more titles, smaller press runs and higher prices.
    Ex: Information producers and sellers are profit-orientated.
    Ex: Central to this is the belief that information is a marketable commodity.
    Ex: A major concern of the journal will be the business, economic, legal, societal and technological relationships between information technology and information resource management.
    Ex: A standard off-the-shelf version costs 450 and fully tailored systems usually fall into the range 1,250 -- 1,450.
    Ex: There are a number of microfilming centres in the country including two commercially operated microfilming services.
    Ex: The market oriented economy is changing the role of information and business information services.
    Ex: The author points out dangers inherent in the fact that on-line data bases are privately owned and profit-oriented.
    Ex: Software vendors provide manuals for the ' out of the box' programs they sell.
    Ex: Examples of determined efforts to erase the intellectual boundaries between the profit-generating models of business and the intellectual pursuits of the academic community are considered.
    * actividad comercial = commercial activity.
    * anuncio comercial = commercial.
    * aplicación comercial = commercial application, business application.
    * aplicaciones comerciales = commercial software.
    * argumento comercial = business case.
    * asequible en establecimiento comercial = over the counter.
    * aviación comercial = commercial aviation.
    * bajo comercial = commercial premise.
    * banco comercial = business bank.
    * barrera comercial = trade barrier.
    * carta comercial = business letter.
    * casa comercial = house.
    * caso comercial = business case.
    * catálogo comercial de compra por correo = mail order catalogue.
    * centro comercial = shopping centre, shopping precinct, mall of shops, plaza.
    * comercial 7 papel comercial = commercial paper.
    * compañía comercial = business firm.
    * correspondencia comercial = business correspondence.
    * déficit comercial = trade deficit.
    * déficit de la balanza comercial = trade deficit.
    * de gran éxito comercial = high selling.
    * demanda comercial = market demand, commercial demand.
    * de modo comercial = on a commercial basis.
    * de un gran éxito comercial = best selling [bestselling/best-selling], top-selling.
    * de uso comercial = commercially-owned.
    * director comercial = chief commercial officer.
    * directorio comercial = trade directory, traders' list, traders' catalogue.
    * directorio comercial por calles = street directory.
    * distrito comercial = business district.
    * diversificación comercial = business diversification.
    * edificio comercial = commercial building.
    * editor comercial = commercial publisher.
    * editorial comercial = publishing firm, publishing press.
    * emporio comercial = emporium [emporia, -pl.].
    * empresa comercial = business firm.
    * estafa comercial = business scam.
    * estrategia comercial = business plan, market strategy.
    * éxito comercial = commercial success, financial success.
    * firma comercial = commercial firm, firm, commercial enterprise, business firm.
    * galería comercial = shopping arcade, walking arcade.
    * horario comercial = business hours.
    * industria de las exposiciones comerciales = trade show industry.
    * inglés "comercial" = pidgin English.
    * licencia comercial = trading licence.
    * mantener relaciones comerciales = do + business.
    * marca comercial = brand name, servicemark, trade name.
    * mundo comercial, el = commercial world, the.
    * nación comercial = trading nation.
    * no comercial = non-profit making, non-commercial [noncommercial].
    * novedad comercial = industry update.
    * para uso comercial = commercially-owned.
    * parque comercial = business estate.
    * poco comercial = uncommercial.
    * polígono comercial = business estate.
    * presentación comercial = technical presentation.
    * producto comercial = retail product.
    * programa informático comercial = commercial application, commercial software.
    * programas comerciales = commercial software.
    * propuesta comercial = business proposition.
    * proyecto comercial = marketing project.
    * razonamiento comercial = business case.
    * relaciones comerciales = business dealings.
    * rentabilidad comercial = business profitability.
    * representante comercial = business traveller.
    * riesgo comercial = business risk.
    * secreto comercial = competitive information.
    * sector comercial, el = profit-oriented sector, the, profit sector, the, commercial sector, the, for-profit sector, the.
    * sector no comercial, el = not-for-profit sector, the, non-profit sector, the.
    * servicio comercial = commercial service.
    * sistema comercial = market system, commercial system.
    * situado en la calle comercial = shop-front [shopfront].
    * socio comercial = business associate.
    * software comercial = commercial software.
    * valor comercial = commercial paper.
    * vehículo comercial = commercial vehicle.
    * viajante comercial = business traveller.
    * visión comercial = business acumen.
    * vuelo comercial = commercial flight.
    * zona comercial = business district, shopping area, shopping district.

    * * *
    1 ‹distrito/operación› business ( before n)
    una importante firma comercial an important company
    el desequilibrio comercial entre los dos países the trade imbalance between the two countries
    un emporio comercial fenicio a Phoenician trading post
    algunos critican su agresividad comercial some people criticize their aggressive approach to business
    el déficit comercial the trade deficit
    una carta comercial a business letter
    nuevas iniciativas comerciales new business initiatives
    nuestra división comercial our sales o marketing department
    el derribo de un avión comercial the shooting down of a civil aircraft
    2 ‹película/arte› commercial
    ( AmL)
    commercial, advert ( BrE)
    or
    A
    (tienda): [ S ] Comercial Hernández Hernandez's Stores
    B (CS) ( Educ) business school
    * * *

     

    comercial adjetivo
    a) ‹zona/operación/carta› business ( before n);


    el déficit comercial the trade deficit;
    See Also→ galería, centro
    b) ‹película/arte› commercial

    ■ sustantivo masculino

    b) (CS) (Educ) business school

    comercial adjetivo commercial
    ' comercial' also found in these entries:
    Spanish:
    balanza
    - centro
    - depresión
    - erotizar
    - galería
    - propaganda
    - recibo
    - Sres.
    - feria
    - gerente
    - pasaje
    - relación
    - señalización
    - señalizar
    - zona
    English:
    accessible
    - arcade
    - brand name
    - business
    - commercial
    - commercialize
    - delay
    - delegation
    - head-hunt
    - mall
    - merchant bank
    - moneymaker
    - profit margin
    - rep
    - run across
    - sales brochure
    - sales promotion
    - sales rep
    - selling point
    - shopping centre
    - trade agreement
    - trade deficit
    - trade embargo
    - trade gap
    - trade route
    - tradename
    - trading partner
    - trading results
    - unbusinesslike
    - break
    - cash
    - fair
    - for
    - mix
    - opening
    - plaza
    - precinct
    - representative
    - shopping
    - trade
    - trading
    * * *
    ♦ adj
    1. [de empresas] commercial;
    [embargo, déficit, disputa] trade;
    relaciones comerciales trade relations;
    aviación comercial civil aviation;
    política comercial trade policy;
    gestión comercial business management
    2. [que se vende bien] commercial;
    una película muy comercial a very commercial film
    ♦ nmf
    [vendedor, representante] sales rep
    ♦ nm
    Am commercial, Br advert
    * * *
    I adj commercial; de negocios business atr ;
    el déficit comercial the trade deficit
    II m/f representative
    III m L.Am. ( anuncio) commercial
    * * *
    comercial adj & nm
    : commercial
    * * *
    comercial1 adj commercial
    comercial2 n salesman [pl. salesmen] / saleswoman [pl. saleswomen]

    Spanish-English dictionary > comercial

  • 18 Vertriebsbüro

    Vertriebsbüro n LOGIS distribution office, DO, dock operations, DO
    * * *
    n < Transp> distribution office (DO), dock operations (DO)
    * * *
    Vertriebsbüro
    selling agency;
    • sich immer mehr dem Vertriebsdenken zuwenden to grow in marketing mindedness;
    • Vertriebsdirektor marketing director, merchandising manager;
    • Vertriebseinrichtungen distribution equipment (facilities), marketing (sales) facilities, sales devices;
    • Vertriebserfahrung[en] marketing know-how (experience);
    • Vertriebsergebnis sales result;
    • Vertriebsfachleute marketing people, distributive salesman;
    • Vertriebsfachmann marketing specialist (man, economist, expert), distributive salesman;
    • Vertriebsfeinheiten marketing touches;
    • Vertriebsfirma distributing company;
    • Vertriebsförderung sales promotion;
    • Vertriebsfunktionen marketing functions;
    • Vertriebsgebiet sales (trading) territory, distribution outlet;
    • großräumiges Vertriebsgebiet large-scale distribution operation;
    • Vertriebsgebiet erschließen to make up a market;
    • Vertriebsgemeinkosten selling expenses;
    • verrechnete Vertriebsgemeinkosten allocated sales overhead expenses;
    • Vertriebsgemeinschaft sales combine (syndicate, group);
    • Vertriebsgenossenschaft cooperative marketing association;
    • Vertriebsgesellschaft trading (agency, marketing) company, sales organization (company, association), distributive enterprise, distributing agency, marketing subsidiary (corporation, US);
    • Vertriebsgesetzgebung marketing legislation;
    • Vertriebsgewinn sales profit;
    • unabhängiger Vertriebshändler independent distributor;
    • Vertriebsidee sales idea;
    • Vertriebsingenieur salesman engineer, engineer salesman;
    • Vertriebskalkulation sales estimate;
    • Vertriebskanäle trade channels, channels and outlets;
    • elektronische Vertriebskanäle electronic distribution channels;
    • neue Vertriebskanäle aufbauen to develop new distribution channels;
    • Vertriebskartell marketing cartel;
    • Vertriebskaufmann sales promoter;
    • Vertriebskenntnisse market skill;
    • Vertriebskennzahlen distribution indices;
    • Vertriebskontrolle sales progress (marketing) control, orderly marketing (US);
    • Vertriebskosten cost (expense) of marketing, marketing (distribution, sales, selling) costs (expense), cost of sales, costs of distribution;
    • Vertriebskostenanalyse distribution-cost analysis;
    • Vertriebskunde marketing;
    • Vertriebslager sales stock;
    • Vertriebslagerbestände products for sale;
    • Vertriebsleiter sales (distribution) manager, marketing director (manager), market functionary, (für Markenartikel) brand manager, (Verlagshaus) circulation manager;
    • Vertriebsleitung marketing management;
    • Vertriebslenkung controlled distribution;
    • Vertriebsmaßnahmen marketing transactions;
    • Vertriebsmathematik mathematics of distribution;
    • Vertriebsmethoden distribution (sales, marketing, selling) methods;
    • Vertriebsmitarbeiter sales force;
    • Vertriebsmöglichkeiten distribution opportunities;
    • Vertriebsmonopol sales monopoly;
    • Vertriebsnetz distribution (sales) network;
    • Vertriebsniederlassung sales (distributive) agency, branch sales office;
    • Vertriebsorganisation sales (merchandising) organization, distributor;
    • Vertriebs- und Kundendienstorganisation sales and service organization;
    • Vertriebsorientierung marketing orientation;
    • Vertriebspersonal marketing personnel;
    • Vertriebsplan distribution (sales) plan;
    • Vertriebsplanung marketing mix (US).

    Business german-english dictionary > Vertriebsbüro

  • 19 ФНД «Маркетинг»

    1. MKTG
    2. Marketing FA

     

    ФНД «Маркетинг»
    Миссия функции «Маркетинг» заключается в разработке и реализации коммерческих программ, которые предоставляют Оргкомитету «Сочи-2014» достаточное количество ресурсов для проведения Олимпийских и Паралимпийских зимних игр 2014 года и реализации концепции Игр. Во время Игр основная цель ФНД «Маркетинг» - координировать предоставление прав маркетинг-партнерами и определять обязательства Оргкомитета «Сочи-2014» по отношению к ним в соответствии с договорными обязательствами посредством общего управления и поддержки представительской программы и программы узнаваемости, а также презентации на рекламных площадках и другие промо- и рекламные кампании, проводимые маркетинг-партнерами во время Игр. ФНД «Маркетинг» полностью ответственно за установление прочных деловых отношений, предоставление всем маркетинг-партнерам услуг на максимально высоком уровне и обеспечение их успеха как полноценных представителей бренда Игр 2014 года.
    [Департамент лингвистических услуг Оргкомитета «Сочи 2014». Глоссарий терминов]

    EN

    Marketing FA (MKTG)
    Mission of the Marketing FA is to develop and deliver commercial programs that provide Sochi 2014 with sufficient resources to deliver the Sochi 2014 Olympic and Paralympic Winter Games and fulfill the Sochi 2014 vision. The general objective of the Marketing FA for the Games time is to coordinate delivery of rights to the marketing partners and to define Sochi 2014 obligations to them in accordance with contractual obligations by overall management & support of hospitality and recognition programs; showcasing activities and other promo and advertising campaigns performed by marketing partners during the Games time. The Marketing FA is entirely responsible to develop strong relationships and deliver the highest level of services possible to all of the marketing partners to ensure they become true brand ambassadors of the Sochi 2014 Games.
    [Департамент лингвистических услуг Оргкомитета «Сочи 2014». Глоссарий терминов]

    Тематики

    EN

    Русско-английский словарь нормативно-технической терминологии > ФНД «Маркетинг»

  • 20 общий маркетинг

    1. general marketing

     

    общий маркетинг
    В это понятие входит общее руководство разработкой бренда, рекламой, стратегией управления брендом и координация деятельности всех функциональных направлений, связанных с маркетингом. При этом управление проектами в этой области осуществляется в сотрудничестве с функциями внутреннего маркетинга, функциями, не относящимися к маркетингу, и внешними стейкхолдерами. ОКОИ может учредить функциональное подразделение, занимающееся всеми аспектами общего маркетинга.
    [Департамент лингвистических услуг Оргкомитета «Сочи 2014». Глоссарий терминов]

    EN

    general marketing
    Direction of the brand development, advertising, management strategy and coordination of all marketing-related functional areas. This area provides project leadership in liaison with internal marketing, non-marketing areas and external Games stakeholders. The OCOG may establish a functional area dealing with general marketing aspects.
    [Департамент лингвистических услуг Оргкомитета «Сочи 2014». Глоссарий терминов]

    Тематики

    EN

    Русско-английский словарь нормативно-технической терминологии > общий маркетинг

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